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- Leads global creative services team for $100m firm, reporting directly to Chief Marketing Officer.
- Collaborates daily with global marketing team to support strategic initiatives and day-to-day operations.
- Contributes to annual budget planning and business strategy discussions, including corporate messaging.
- Directs customer, partner and prospect communications, including monthly magazine and newsletters.
- Performs analysis of competitor branding and product user interface design.
- Reports on design and design technology trends to marketing and product management.
- Manages vendor relationships worldwide.
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- Acted as the creative lead for all internal and external engagements
- Lead all design activities, working with account managers to fill all clients’ design and front-end requests
- Created branding, graphics and HTML for private resort clubs within the parameters of company’s web-based product
- Collaborated with sales and marketing of Clubessential and Chronologix (subsidiary), to develop all digital and print advertisements
- Successfully redesigned and implemented a web-based online booking application which maximized design flexibility in existing and future products
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- Designer for large portions of client engagements. Lead the design of branding and websites for ExxonMobil Chemicals, Grolier/Baker & Taylor, Gr8ride.com, NPD, and Renault
- Worked daily with clients using a strong knowledge of graphic design principles, a command of design applications, and the ability to effectively translate client’s needs to visual solutions
- Develop design concepts and client deliverables using Adobe Photoshop, Illustrator, Indesign, PageMaker, Premiere, AfterEffects, Acrobat, and Macromedia Flash, Director, HomeSite, various HTML editors, and all Microsoft Office applications
- Created engagement specific designs, including extensive work with content management systems (BroadVision and Documentum) and multi-lingual web sites.
- Worked extensively on proposal development for clients such as Amerada Hess, Nike, McNeil/Tylenol, and Nissan using Flash, Microsoft PowerPoint, and various print-design programs
- Mentored production artists and collaborated with other designers
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- Worked closely with professors to create online classrooms
- Gained detailed knowledge of HTML, Microsoft Front Page, Adobe Acrobat, and proprietary online education applications
- Illustrated business and financial concepts for professors’ materials, and converted various instructional mediums to web formats
- Maintained and redesigned several of the Graduate School’s Distance Learning & Instructional Technology web pages
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A position as a Creative Director leveraging my skills and experience in graphic design, people leadership and business development.
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B.A., Studio Art, Cum Laude, University of Maryland College Park, 1999
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- Over 10 years graphic design and creative innovation experience across print, internet, magazine, tradeshow, and published media
- Broad experience designing for clients in industry verticals, healthcare, financial, international, technology, automotive, non-profit and government
- Strong collaboration and communication skills, working effectively with junior staff, colleagues, vendors and senior leadership
- Proficient web development skills in languages such as ASP, HTML and Flash
- Expert skills using Microsoft Office, Adobe Photoshop, Adobe Illustrator and Microsoft Visual InterDev
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- Experience leading global creative services team for $100m firm, reporting directly to Chief Marketing Officer
- Strong staff mentoring and development experience leading graphic design team, responsible for staff assessments, salary actions, hiring and promotion decisions
- Responsible for creative department budgets, yearly planning, capital expenditures, business development and strategic planning to meet corporate objectives
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